Russell W. Belk

机构：York University · ORCID：0000-0001-6674-9792

发表论文 564 篇 · 总被引 50365 次 · h-index 90

代表论文

Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy (2025 · Journal of Retailing and Consumer Services · 被引 5)
Stories Beyond Statistics: Qualitative Methods for Global Marketing Research (2025 · Journal of Global Marketing · 被引 5)
Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self (2025 · Journal of Macromarketing · 被引 3)
The revolution is here: Thinking through health technology capabilization (2025 · Recherche et Applications en Marketing (English Edition) · 被引 2)
Save our ship: Marketing in turbulent seas (2026 · AMS Review · 被引 1)
Doing (and Using) Research in Arts and Cultural Management (2025 · 被引 1)