Rodoula H. Tsiotsou

机构：University of Macedonia · ORCID：0000-0003-2035-0334

发表论文 92 篇 · 总被引 2900 次 · h-index 27

代表论文

Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach (2022 · Journal of Retailing and Consumer Services · 被引 224)
The role of social and parasocial relationships on social networking sites loyalty (2015 · Computers in Human Behavior · 被引 147)
Sport team loyalty: integrating relationship marketing and a hierarchy of effects (2013 · Journal of Services Marketing · 被引 85)
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness (2014 · Journal of Marketing Communications · 被引 70)
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship (2014 · International Journal of Advertising · 被引 64)
In-home service consumption: A systematic review, integrative framework and future research agenda (2022 · Journal of Business Research · 被引 60)