Roland T. Rust

机构：University of Maryland, College Park · ORCID：0000-0003-2433-7719

发表论文 230 篇 · 总被引 36682 次 · h-index 72

代表论文

A Framework for Collaborative Artificial Intelligence in Marketing (2021 · Journal of Retailing · 被引 428)
The Caring Machine: Feeling AI for Customer Care (2023 · Journal of Marketing · 被引 290)
Real-Time Brand Reputation Tracking Using Social Media (2021 · Journal of Marketing · 被引 171)
AI as customer (2022 · Journal of service management · 被引 44)
The GenAI Future of Consumer Research (2025 · Journal of Consumer Research · 被引 43)
The Thinking Economy (2021 · 被引 17)