Nancy V. Wünderlich

机构：Technische Universität Berlin · ORCID：0000-0003-3786-506X

发表论文 73 篇 · 总被引 3815 次 · h-index 20

代表论文

• Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI (2021 · Journal of the Academy of Marketing Science · 被引 1164)
• Understanding the customer experience with smart services (2020 · Journal of service management · 被引 98)
• Transforming into a platform provider: strategic options for industrial smart service providers (2020 · Journal of service management · 被引 81)
• Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis (2024 · Journal of Retailing · 被引 69)
• Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization (2022 · Industrial Marketing Management · 被引 39)
• Animals in our Lives: An Interactive Well-Being Perspective (2021 · Journal of Macromarketing · 被引 30)