Andrea Ordanini

机构：Bocconi University · ORCID：0000-0002-7915-1359

发表论文 89 篇 · 总被引 5592 次 · h-index 30

代表论文

Crowd‐funding: transforming customers into investors through innovative service platforms (2011 · Journal of service management · 被引 1103)
When the Recipe Is More Important Than the Ingredients (2013 · Journal of Service Research · 被引 709)
The Concept of Authenticity: What It Means to Consumers (2021 · Journal of Marketing · 被引 283)
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities (2015 · Journal of the Academy of Marketing Science · 被引 130)
The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success (2014 · Journal of Consumer Psychology · 被引 92)
Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US (2011 · Journal of International Business Studies · 被引 91)