Bobby J. Calder

机构：Northwestern University · ORCID：0000-0002-0120-4641

发表论文 192 篇 · 总被引 11301 次 · h-index 46

代表论文

Evidence that user-generated content that produces engagement increases purchase behaviours (2016 · Journal of Marketing Management · 被引 213)
How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement (2015 · Journal of Advertising Research · 被引 168)
B2B content marketing for professional services: In-person versus digital contacts (2017 · Industrial Marketing Management · 被引 142)
Media Engagement and Advertising Effectiveness (2015 · 被引 140)
Brand marketing, big data and social innovation as future research directions for engagement (2016 · Journal of Marketing Management · 被引 130)
The experimental evaluation of brand strength and brand value (2020 · Journal of Business Research · 被引 58)