Julie Z. Sneath

机构：Georgia State University

发表论文 27 篇 · 总被引 1032 次 · h-index 10

代表论文

Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying (2008 · Marketing Letters · 被引 309)
Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand (2006 · Journal of Advertising Research · 被引 200)
An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes (2005 · Journal of Advertising Research · 被引 143)
Customer loyalty programs: are they fair to consumers? (2006 · Journal of Consumer Marketing · 被引 141)
Liminality and consumption in the aftermath of a natural disaster (2012 · Journal of Consumer Marketing · 被引 130)
The Impact of Repeat Attendance on Event Sponsorship Effects (2007 · Journal of Marketing Communications · 被引 43)