Erin Cho

机构：Hong Kong Polytechnic University · ORCID：0000-0002-3324-1869

发表论文 61 篇 · 总被引 1445 次 · h-index 15

代表论文

• Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption (2023 · Journal of Retailing and Consumer Services · 被引 62)
• Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research (2024 · Journal of Business Research · 被引 44)
• The hidden signals of luxury: Investigating inconspicuous consumption and the mediating role of social connectedness (2025 · Journal of Retailing and Consumer Services · 被引 15)
• Enhancing ESG performance through digital transformation: Recent development, cases and relationships (2025 · Journal of Business Research · 被引 11)
• Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention (2025 · Journal of Consumer Behaviour · 被引 11)
• The Relative Effects of Trust and Distrust on Information Acceptance from Mobile Word-of-Mouth and the Moderating Role of Event Significance and the Aggregate Preference (2022 · International Journal of Human-Computer Interaction · 被引 9)