Leyland Pitt

机构：Simon Fraser University · ORCID：0000-0002-3099-9164

发表论文 519 篇 · 总被引 20256 次 · h-index 67

代表论文

• How deep is your love? The brand love-loyalty matrix in consumer-brand relationships (2022 · Journal of Business Research · 被引 91)
• Buffer bots: The role of virtual service agents in mitigating negative effects when service fails (2022 · Psychology and Marketing · 被引 72)
• From HAL to GenAI: Optimizing chatbot impacts with CARE (2024 · Business Horizons · 被引 52)
• Business (un)usual: Critical skills for the next normal (2022 · Thunderbird International Business Review · 被引 46)
• Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning (2023 · Psychology and Marketing · 被引 36)
• Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers (2022 · European Journal of Marketing · 被引 24)